Thursday, September 6, 2012

Lady Gaga's Twitter Followers Fake ?

According to reports, 71% of Lady Gaga's 29 million Twitter followers could be fake.





It has to be mentioned that Mother Monster made social networking history in March of this year when she became the first celebrity to gather 20 million followers on Twitter, while marketing experts also revealed that Gaga made $30 million (£18.9 million) via the service.

However, a research by the social media company "Status People" has suggested that nearly three quarters of Gaga's followers are not real but are instead either inactive or have been created by spamming computers known as "bots".





In case you wonder how that can be possible to know, Status People's research tool separates Twitter followers into three categories: fake, inactive and good. In fact, the company executive Rob Waller explained to the Guardian: "A fake account is set up to follow people or send out spam. They normally have no followers, but follow large numbers of people.


"An inactive account is one in which there has been no activity for a while. They could be real people, but we would describe them as consumers of information rather than sharers of information," Waller added. "A good account is everything that remains."



On the other hand, don't forget that Twitter followers can be purchased online to boost a celebrity or company's popularity. Although there is no evidence to claim that Gaga purchased  her large number of followers, Status People's study showed that out of Gaga's last 100,000 followers, only 29% were thought to fall into the "good" category.


So, the question is: "Do you think that Mother Monster has bought her Twitter followers in order to boost her career or not?"

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1 comment:

  1. This was a great post Katerina, I have heard about fake followers on twitter but didn't think lady gaga would have them. I came across your blog while I looking online for a social media company and I'm happy I did because I love reading posts like this. Thank you for sharing this with us!

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