Showing posts with label Trend. Show all posts
Showing posts with label Trend. Show all posts

Wednesday, September 4, 2013

Demi Lovato: "Twerking Needs To Disappear"

It seems that Demi Lovato doesn't approve of twerking either.

After Miley Cyrus' racy VMAs performance blew up the Web last week, Lovato took to twitter to express her opinion about the current pop culture trend.

Lovato, 21, wrote on Tuesday: "Can the world stop talking about twerking please?"

Lovato clarified that she is in no way slamming her friend Cyrus, but claimed she is sick over the topic.

Demi tweeted: "Btw - no shade thrown…Don't even try to start that crap. Haha…the term twerking just needs to disappear like the word swag does too."

Lovato pointed out: "I just don't know what happened to the word "dancing"…Can I getta amen?!!"

Harry Styles also recently blasted twerking, noting it's "inappropriate" and promotes "promiscuity."

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Tuesday, January 17, 2012

Blue Ivy Marijuana Craziness In LA !

We knew Beyonce and Jay-Z's baby Blue Ivy was going to be influential, but this is absolutely beyond the sickest imagination!

The week-old child is already racing up the Billboard charts with her cries audible on her dad's song "Glory," and she already has her own strain of marijuana named after her, reports TMZ.


the way she stares at him, you can tell she’s so in love…
According to the website, several weed dispensaries in Los Angeles are selling a new strain of pot called "OG Blue Ivy." Of course, Beyonce and Jay-Z didn't sign off on the new strain, but they don't have a trademark on their daughter's name and so far the stores haven't received any sort of legal notice from the couple.

                                      A medical marijuana dispensary called 661 Medical in Rosamond, Calif. promoted a new strain called "Ivy Blue OG" by tweeting on Jan. 12:
"#newstrain #newstrain #newstrain IVY BLUE OG #kush $20 gram $55 8th #newstrain."

There's been debate surrounding why the couple choose the name Blue Ivy, but she's not the first to have that moniker. In addition to the potent offerings at LA weed dispensaries, baby Blue Ivy already shares her name with an event planning firm, a communications company, and a cake design company -- and sharing the name is proving to be good for business.
Blue Ivy Events owner, Veronica Alexandra told ABC New Radio that the company has been inundated with calls, emails and plenty of accidental Facebook and Twitter mentions.

"It's been crazy. I got my first call about [the birth] at 5:23 on {Monday] morning and it hasn't let up," she told the radio station. Alexandra said she's thrilled with the free publicity and adds she'd love to sponsor little Blue's first birthday party.

Wednesday, November 9, 2011

Which is the most powerful product on Facebook, Twitter and You Tube???

ATLANTA -- For years, Coca-Cola has told us that so many parts of life "go better" with the iconic soft drink. You can now add social media to the list as well.

Coca-Cola has quietly become one of the most popular brands on Facebook, along with such pop-culture icons as Lady Gaga, Rihanna and Eminem.
Coke, with its 35 million fans, is the 16th-most-popular Facebook page. Disney is No. 23.  

Advertising Age this week named Coke its "Marketer of the Year," citing it as an example of how small and midsize brands also "can use creative stunts and strategic partnerships to get a lot done on a smaller budget."
On Facebook, Coca-Cola has received more than 35 million "likes," and Wendy Clark, Coke's senior vice president of integrated marketing who oversees the social-media effort, says having all those fans respond to Coke is meaningful.
"Fans are twice as likely to consume and 10 times more likely to purchase than non-fans," she says, in an interview at Coke headquarters here.
The emphasis on social media has clearly paid off, even though it's only part of Coke's overall $2.9 billion advertising strategy for TV, radio, Internet, print advertising and billboards.
Coke, the world's largest beverage company with some 500 different drinks -- soft drinks, teas, coffees, juices and water -- says its overall beverage volume is up 6(PERCENT) worldwide year to date; 3(PERCENT) for Coke alone. About 1.7 billion drinks of Coke are served daily in cans and bottles and from vending machines.

USA TODAY visited Coke here in an off-campus semi-secret (there's no Coke branding on the outside) warehouse facility less than a mile from Coke headquarters. Inside, there are no iconic red Coke logos. The one nod to its legacy: a new Coke vending machine that offers 125 different flavor combinations of Coke, Sprite, Fanta and other company products.

The interview was in a large round conference room, with Coke executives projecting Facebook and Twitter pages during the conversation. Clark gives credit to the Facebook Coke page to
two fans, Dusty Sorg and Michael Jedrzejewski, an actor and writer from Los Angeles, who started the Coca-Cola fan page on Facebook. Once the page surpassed 1 million fans, Facebook informed Coke that the page violated its rules and needed to be run by Coke, not fans.

Coke decided that instead of taking it down, it would embrace the community. The two founders are clearly credited and work for Coke now on a freelance basis.
Whether members enthuse about their love of Coke and its products or blast the company, the posts stay up, Clark says. "You can't curate that conversation," she says. "The community will curate it." (Porn and pitches for "free iPads" and the like do come down.)
Letting fans be fans on Facebook, instead of turning the page into a corporate mouthpiece, has paid off, says Jedrzejewski. "People are savvy enough to know when a Facebook page is contrived and manufactured."
The message for marketers: "Don't squander an opportunity with people who are passionate about their brand," says Janice Smithers, a senior media strategist at Covario, a San Diego firm that helps companies with their search marketing campaigns. She's studied brands on Facebook and found that many don't communicate with their fans, don't build apps or have contests for them, as Coke does.
Jeremiah Owyang, an analyst at the Altimeter Group, says there are pluses and minuses to having such a massive Facebook following.

The plus is the huge audience to market to, but for smaller companies, having tens of millions following you on Facebook "could be a 24/7 monster that needs to be fully staffed."
Coke is active on other social networks as well, including YouTube, where its videos have been viewed 33.5 million times, and Twitter, where it has 400,000 followers.
The Twitterverse has had a profound impact on how Coke deals with consumer feedback.
Coke monitors the questions posted on Twitter and answers all of them, Clark says. "What Twitter has done is changed our customer service," she says. Clark has shifted staff, putting more folks on the Twitter response team and fewer on the phone.
One of the classic marketing missteps of all time was the introduction of New Coke in the 1980s, causing a consumer backlash that forced Coke to pull the new formulation off the market. Clark says Coke learned an important social-media lesson: Your customers have control.
"It took 63 days for the company to put Classic Coke back. ... Think about the fact that the government of Egypt was toppled in five days. Look at the difference social media has made in the world."

Carolyn Everson, Facebook's vice president of global marketing, says her goal with Coke is to take the massive Facebook community and "engage" it to "do something good." Coke just introduced a special white Coke can featuring images of polar bears and is touting it on Facebook. Proceeds from sales help protect the Arctic habitat.

"That shows the power of Facebook and Coke to make a difference in the world," says Everson.