Friday, March 22, 2013

Beyonce In H&M Summer Ad Campaign

Beyonce is the new face of H&M!!!

On Thursday, the retailer announced that Beyonce, 31, will star in its summer ad campaign - "Beyonce as Mrs. Carter in H&M" - which features the singer posing in a tropical location in the store's threads.

"I've always liked H&M's focus on fun and affordable fashion," Beyonce was quoted as saying. "I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements - fire, water, earth and wind."

H&M describes its campaign as "an epic fantasy, with glamour, drama and also a sense of paradise."

"It was a beautiful shoot on a tropical island," Beyonce explained, adding: "It felt more like making a video than a commercial."

It has to be mentioned that the campaign was shot in the Bahamas and Beyonce's song "Standing on the Sun" will be featured in the upcoming commercial.

What do you think of Beyonce being the new face of H&M's summer ad campaign ?

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