Tuesday, December 16, 2014

Rihanna Named Puma's Global Ambassador

Rihanna has just been named the global ambassador for Puma!

Rihanna, 26, will be working as the Creative Director for Puma's Women's Training Category starting in the new year and it will be a multi-year partnership between her and the company!

Rihanna's new ad campaigns with Puma are expected sometime in the new year. 

Rihanna is now at Puma's headquarters in Herzogenaurach, Germany for her first creative session with the designing team.

"Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition - all these things make her a perfect ambassador for our brand. She also aligns perfectly with the values Puma strives for: to be Confident, Brave, Determined, and Joyful. With a strong portfolio in football, running, and motorsport, finding an inspiring partner for women's training was very important. Rihanna was a natural choice for us. We're delighted to have her as a partner, and we're looking forward to what's to come," CEO of Puma Björn Gulden said in a statement.

Rihanna, wearing her Puma gear, shared the exciting news on her Instagram account.

"Hello #PUMA" the pop singer posted with one picture.

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