Monday, March 19, 2012

Lindsay Lohan Etrade

Lindsay Lohan is suing the financial company E-Trade, insisting that a boyfriend-stealing, "milkaholic" baby in its latest commercial , who by coincidence is named Lindsay, was modeled after her. Of course she wants $100 million for her pain and suffering, according to "The Post". 

Lindsay filed a lawsuit in Nassau County Supreme Court over the commercial that debuted during the Super Bowl.

The ad , part of a series starring babies who play the stock market , features a boy apologizing to his girlfriend via video chat for not calling her the night before.

"And that milkaholic Lindsay wasn't over?" the baby girl asks him suspiciously.

"Lindsay?" the boy replies, just before a baby girl sticks her head into the frame and slurs, "Milk-a-what?"

Lohan's lawyer, Stephanie Ovadia, stated that Lohan has the same single-name recognition as Oprah or Madonna.

"Many celebrities are known by one name only, and E-Trade is using that knowledge to profit," Ovadia claimed.

"They used the name Lindsay," Ovadia told. "They're using her name as a parody of her life. Why didn't they use the name Susan? This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan."

Ovadia wants an injunction to force the spot off the air, and the Lindsay camp wants every last copy of the commercial.

Chris Brown, a spokesman for Grey Group, which produced the spot, is throwing cold milk on the controversy, declaring it "just used a popular baby name that happened to be the name of someone on the account team."

Ovadia said E-Trade has violated Lohan's rights under New York state civil-rights law and used her "name and characterization" in business without paying her or getting her approval.

The lawyer said that since the spot was seen by hundreds of millions of people watching the Super Bowl and Winter Olympics finals, the firm has garnered great profits.She says Lohan is owed $50 million in exemplary damages, plus another $50 million in compensatory damages.

According to a court document obtained by "Radar Online", the suit was withdrawn with prejudice on Monday. Lohan had filed the suit in March, at which time the "Hollywood Reporter" had some amusing theories as to why she'd bothered. This was right after Ungaro dumped her but before she started missing depositions in a civil case related to one of her 2007 DUI arrests.

The document reflects no costs or fees assigned to either party, but an unnamed source told TMZ that Lindsay made some money out of the deal.

It seems like Lindsay beleives that all the world turns around her. In spite of the fact that two years have passed after the Super Bowl commercial and the following lawsuit by Lindsay it shows how narcissistic and greedy Lindsay is. What do you think? 

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Photo credit: Getty Images

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