The pop star is the new face of the ghd’s hair care line and got the opportunity to pose for legendary photographer David LaChapelle. ”I’m so excited to be working with ghd, especially using their tools on my California Dreams Tour to get me stage ready,” she said of the opportunity. “ghd products have a reputation of being the best products in the biz, and I like being associated with that.
After rewinding to the '50s, '70s, and '80s for her first "Iconic Eras of Style"campaign, the pop star is reuniting with fashion photographer David LaChappelle for a sexy 1920s-inspired shoot with a fairytale twist.
Perry transforms into a flapper girl version of Snow White for the hair styling brand's Holiday 2011 Scarlet Collection, which was "inspired by the revelry and glamour of the roaring '20s" and features an art deco aesthetic.
The singer swaps her pink pinup hair for a thick, dark finger-waved bob for the playful shoot, while a fringed peach-hued flapper dress (from John Galliano, no less), feather boa, and layers of chain necklaces complete the retro look.
Speaking of her California Dreams Tour, Perry recently announced via Twitter that she’s selling her “cupcake trampoline” from the tour, and proceeds will go to the Red Cross relief efforts in Japan.
Continuing the fairytale theme, Perry also channels a vampy version of the Evil Queen, more Velma Kelly than past-her-prime monarch. Clutching a poisoned red apple as the Chrysler Building looms in the background, she cuts a sexy yet sinister figure in thigh-high stockings, a curve-hugging, slit-up-to-there black gown, killer heels, and a sleek black bob.
Now comes the tough question: Who's the fairest of them all?