Rihanna Is Responsible For Puma's Increasing Sales

Rihanna recently launched her shoe "the Creeper" with Puma and the company has become speechless by the sales. 



"The launch of the first Puma by Rihanna shoe, the "Creeper," has been extremely successful and most retailers have sold out within hours or days," Puma CEO Bjørn Gulden shared on Friday.

The item has been so successful that the brand will have an entire collection of footwear and apparel by Rihanna in 2016.


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