Why The Instagram Nametag Is A Must For Your Business

Instagram Has Recently Introduced A New Feature: The Nametag. What Is It And Why Should Gets Yours For Your Business Growth

Hello my friends! Today I am going to talk about the new Instagram Nametag feature and why you should have yours - especially if you are running a business.

First of all, what is a Nametag? A Nametag is a new way for people to easily find your Instagram account and follow you straight away. Instagram launched the Nametag feature in October 2018. 

Sometimes people may find it difficult to find your Instagram handle - especially if you have a difficult name to remember or simply mistype it. With the Instagram Nametag, you simply scan the person's Instagram account. It's easy to set up and use!

To create your Nametag, first you need to make sure you have the latest version of Instagram. After you fix it, click the three lines in the top right corner of your profile and select the Nametag menu option. You will see your Nametag on the screen. Your name is ready to use!

If you want to customize the Instagram Nametag, you can go to the oval button that says "color" at the top of the screen. You can choose between a variety of options: color, emoji and a selfie.

If you select "Color" and you want to change the background it's super easy! You just tap anywhere on the background and the color will change! If you select "emoji" and you want to change it, you can tap anywhere on the background and the emoji selection screen will appear. If you choose "selfie", you take a selfie with a fun sticker. You can choose between: 1) Sunglasses 2) Heart Eyes 3) Glasses 4) Mustache and 5) Unicorn.

Don't worry if you change your mind later and want a different Nametag. It's easy to change it. Just repeat the same process above.

For my Instagram account, I chose the "Emoji" Nametag and selected the Greek flag, because I am Greek. If I change my mind in the future, it's super easy to get a new one. Check my Nametag below...

My Nametag for business growth

In case you see an Instagram Nametag somewhere and you want to scan it, there are two ways to do it.

1) Open the Nametag screen again. Press "Scan a Nametag" at the bottom of your screen. A new screen will appear, so that you can scan it.

2) Open your Insta Story screen. Point your camera to the Nametag. Press on your screen and hold your finger on your screen when it's in frame.

If you want to share your Instagram Nametag, you can share it literally everywhere and to anyone.
1) Open your Nametag screen.
2)Press on the "Share" icon the top right corner of your screen.
3) Save your Nametag to your camera roll.
4) Share your Nametag wherever you want.

You can use Nametags to grow your business. If you are a blogger or a website owner, you can: 
1) Add the nametag on your about page
2) Add the nametag in the sidebar or at the bottom of your blog.
3) On your "Contact us" page.

You can also use the Nametag at your email signature, PDF freebies, your YouTube videos and share it on your Pinterest account.

Did you know that Nametags are also printable? You can make flyers/posters with your brand's name to gain more exposure and drive sales as a result. Instead of spending money on business cards, you can use Nametags. Just take a look below at the differences...


instant access             can be thrown away
zero cost                        expensive
easy to set up and

In the digital age we are living, you definitely need a digital marketing strategy. So, employers should teach their employees to scan Instagram Nametags. 

To conclude, Instagram Nametags are useful to brands and athletes/artists/influencers who want to catch the attention of their community on a regular basis. Keep in mind that if you make it easier for people to follow you, the chances are higher to do so, plus that you will notice your audience increase in the long run.

Feel free to share your thoughts about the Instagram Nametag. Did you create yours?


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