Madonna Uses Meerkat To Drop New "Ghosttown" Music Video

Madonna is set to use another social app to promote her "Rebel Heart" album.  

Live video broadcasting app "Meerkat" is the latest, following the singer's use of Instagram, Grindr and Snapchat in the campaign for her new album.

"Be here at 10am PST tomorrow for the world premiere of Madonna's Ghosttown video!" claimed a message on the Queen of Pop's official Meerkat profile, which at the time of posting has just under 1,000 subscribers.

"Meerkat" kicked off in February as the most recent app permitting people to broadcast video live from their smartphones to their twitter followers.

Madonna is the biggest artist yet to use the social app.

It is unknown, however, how the pop icon will use "Meerkat" to release a music video as the app works by the broadcaster pointing their smartphone's camera at whatever they want to stream.


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