Beyoncé In Bikini For New H&M "Mrs. Carter" Campaign (PHOTOS)

Beyoncé, 31, is absolutely gorgeous in a new ad campaign for H&M, flaunting her enviable figure in a series of sexy swimsuits.


The retailer announced last month that Beyoncé would star in its summer ad campaign: "Beyonce as Mrs. Carter in H&M."

In the new photos, Beyoncé wears some of H&M's new bikinis, which she helped design.

It has to be noted that Beyoncé's "The Mrs. Carter Show World Tour" kicks off Monday in Serbia.

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